Business and Professional English » Career Paths » Career Paths Social Media Marketing
Career Paths: Social Media Marketing is a new educational resource for social media professionals who want to improve their English
communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that
immerses students in the four key language components: reading, listening, speaking, and writing.
Career Paths: Social Media Marketing addresses topics including types of online communication, social media in journalism, social media in public relations, social media in advertising and marketing, and the cultural impace of social media.
The series is organized into three levels of difficulty and offers over 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production.
Included Features:
• A variety of realistic reading passages
• Career-specific dialogues
• 45 reading and listening comprehension checks
• Over 400 vocabulary terms and phrases
• Guided speaking and writing exercises
• Complete glossary of terms and phrases Books/Sections
1-3 of Career Paths are rated for the Common European Framework of
Reference for Languages at A1, A2 and B1 respectively.
Components:
The Teacher's Guide contains thorough lesson plans, answer key & suggested answers.
The Audio CDs contain all recorded material in American English and British English.
The DigiBooks App
(Windows 7+, OS X 10.11+, iOS 8+, Android 4.4+) contains the book's
contents, all audio material, interactive activities, auto-correction
and videos.
