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Бізнес література

"Creative Selection"

Автор(и): Kocienda Ken
ISBN: 9781529004717
Видавництво: PanMacmillan

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.

468.00

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Бізнес література

"Disrupted: Ludicrous Misadventures into the Tech Start-Up Bubble"

Автор(и): Lyons D.
ISBN: 9781786491022
Видавництво: Atlantic Books

Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer existed. Fifty years old and with a wife and two young kids, Dan was unemployed and facing financial oblivion. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the nebulous role of "marketing fellow." What could possibly go wrong? What follows is a hilarious and excoriating account of Dan's time at the start-up and a revealing window onto the dysfunctional culture that prevails in a world flush with cash and devoid of experience. Filled with stories of meaningless jargon, teddy bears at meetings, push-up competitions and all-night parties, this uproarious tale is alsoa trenchant analysis of the dysfunctional start-up world, a de facto conspiracy between those who start companies and those who fund them. It is a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to cash out with a fortune.

432.00

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Бізнес література

"Frugal Innovation: How to Do Better with Less"

ISBN: 9781781257609
Видавництво: The Economist

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

400.00

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Художня література

"Managing Corporate Social Responsibility: A Communication Approach [Paperback]"

Автор(и): W. Timothy Coombs, Sherry J. Holladay
ISBN: 9781444336450
Видавництво: Wiley

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

1025.00

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Бізнес література

"New Power"

ISBN: 9781509814206
Видавництво: Picador

For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects. Now, we all sense that something has changed. From #MeToo to Harvey Weinstein; Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS – in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed. In New Power, Jeremy Heimans and Henry Timms confront the biggest story of our age and trace how New Power is the key to understanding where we are and will prosper in the 21st Century. Drawing on examples from business, politics, popular culture and social justice, as well as case studies of organisations like LEGO and TED, they explain the forces that are changing the course of our age.

420.00

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Бізнес література

"Our Iceberg is Melting [Hardcover]"

Автор(и): Kotter J.
ISBN: 9781509830114
Видавництво: PanMacmillan

This charming story about a penguin colony in Antarctica illustrates keytruths about how deal with the issue of change: handle the challenge well and you can prosper greatly; handle it poorly and you put yourself at risk. The penguins are living happily on their iceberg as they have done for many years. Then one curious penguin discovers a potentially devastating problem threatening their home - and pretty much no one listens to him. The characters in this fable are like people we recognise, even ourselves. Their story is one of resistance to change and heroic action, confusion and insight, seemingly intractable obstacles and the most clever tactics for dealing with those obstacles. It is a story that is occuring in different forms around us today - but the penguins handle change a great deal better than most of us.

468.00

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Бізнес література

"TED Talks: The official TED guide to public speaking"

Автор(и): Anderson Ch.
ISBN: 9781472228062
Видавництво: John Murray

In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. Anderson shares his five key techniques to presentation success: Connection,Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

527.00

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Публіцистика, наукова література

"The Big Data: Essential Guide to Work, Life and Learning in the Age of Insight"

Автор(и): Viktor Mayer-Schonberger and Kenneth Cukier
ISBN: 9781473647206
Видавництво: John Murray

In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

676.00

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Мотиваційні, розважальні книжки

"59 Seconds: Think a Little, Change a Lot"

Автор(и): Richard Wiseman
ISBN: 9781447273370
Видавництво: PanMacmillan

Most people would like to be more creative, more persuasive and more attractive. For years, gurus and 'life coaches' have urged people to improve their lives by changing the way they think and behave, but scientific research has revealed that many of their techniques, from group brainstorming to visualization, are ineffective.
Fortunately, in 59 Seconds psychologist Richard Wiseman is on hand to provide fast-acting, myth-busting scientific answers to a huge range of everyday problems. From job-hunting to relationships, and from parenting to self-esteem, personal and professional success may be less than a minute away . . .

420.00

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Мотиваційні, розважальні книжки

"A Great Day at the Office"

Автор(и): John Briffa
ISBN: 9780007547937
Видавництво: Collins

Dreading work? Tired of a 9 to 5 that's more like an 8 to 10? Feeling overwhelmed by your job? A Great Day at the Office offers practical solutions to the challenges of modern-day business life for a healthier,happier and more productive time at the office and away. For almost two decades, Dr John Briffa has worked with a wide range of organisations, both in the UK and abroad, to inspire literally thousands of people to live and work more healthily, effectively and sustainably.

324.00

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Публіцистика, наукова література

"Blink : The Power of Thinking Without Thinking"

Автор(и): Malcolm Gladwell
ISBN: 9780141022048
Видавництво: Penguin Books

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ...This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.

294.00

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Мотиваційні, розважальні книжки

"Bounce"

Автор(и): Mathew Syed
ISBN: 9780007350544
Видавництво: 4th Estate

Can we really ALL be the best? Is the idea of innate ability holding us back? Could the ability to fail - and then get over it - be fundamental to success?

312.00

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Публіцистика, наукова література

"Crazy is a Compliment : The Power of Zigging When Everyone Else Zags"

Автор(и): Linda Rottenberg
ISBN: 9780670923786
Видавництво: Portfolio Penguin

'Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures' Financial Times 'Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organisations'

315.00

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Мотиваційні, розважальні книжки

"Difficult Conversations"

Автор(и): Bruce Patton, Douglas Stone, Sheila Heen
ISBN: 9780670921348
Видавництво: Portfolio Penguin

We've all been there: We know we must talk to a colleague, our boss or event a friend about something we know will be at least uncomfortable and at worst explosive. So we repeatedly mull it over until we can no longer put it off, and then finally stumble through a confrontation when we could have had a conversation.
Difficult Conversations is the definitive work on handling these unpleasant exchanges, based on 15 years of research at the Harvard Negotiation Project. It teaches us to work through them by understand that we're not engaging in one dialogue but three: the "what happened" conversation (what do we believe was said and done), the "feelings" conversation (the emotional impact on everyone involved), and the "identity" conversation (what does this mean for everyone's opinion of themselves).
In a world where asking for a pay rise, saying 'no' to your boss, asking a favour or apologizing for a mistake can be a horrendous nightmare, Difficult Conversations deserves its position as a business classic.

419.00

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Мотиваційні, розважальні книжки

"Drive : The Surprising Truth About What Motivates Us"

Автор(и): Daniel H. Pink
ISBN: 9781847677693
Видавництво: Canongate Books

Forget everything you thought you knew about how to motivate people - at work, at school, at home. As Daniel H. Pink explains in this paradigm-shattering book, the true secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.

400.00
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Публіцистика, наукова література

"Enchantment: The Art of Changing Hearts, Minds and Actions"

Автор(и): Guy Kawasaki
ISBN: 9780241953655
Видавництво: Penguin Books

Enchantment n: 1) To charm, delight, enraptureHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

420.00

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Публіцистика, наукова література

"Everybody Matters : The Extraordinary Power of Caring for Your People Like Family"

Автор(и): Bob Chapman
ISBN: 9780241975411
Видавництво: Ladybird

In Everybody Matters, CEO Bob Chapman and bestselling author Raj Sisodia challenge traditional thinking about how to run a business and how to be an inspirational leader. Starting in 1997, Barry-Wehmiller CEO Bob Chapman has pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance.

315.00

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Публіцистика, наукова література

"Extreme Ownership"

Автор(и): Jocko Willink
ISBN: 9781250067050
Видавництво: St. Martin's Griffin

The terrorist attacks of September 11, 2001, gave birth to a generation of leaders forged not in classrooms through hypothetical training, but on the front lines of war through hands-on experience. U.S. Navy SEAL Teams were at the forefront of this transformation, emerging from the triumphs and tragedies of war with an understanding of leadership in the most challenging environments. Jocko Willink and Leif Babin are just such leaders - highly decorated Navy SEAL officers who served together in some of the toughest combat of the Iraq War.

1080.00

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Публіцистика, наукова література

"Find Your Why [Paperback]"

Автор(и): Simon Sinek
ISBN: 9780241279267
Видавництво: Portfolio Penguin

This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?
Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

728.00

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Публіцистика, наукова література

"Focus"

Автор(и): Daniel Goleman
ISBN: 9781408850565
Видавництво: Bloomsbury

For more than two decades, psychologist and journalist Daniel Goleman has been scouting the leading edge of the human sciences for what's new, surprising, and important. In Focus, he delves into the science of attention in all its varieties, presenting a long overdue discussion of this little-noticed and under-rated mental asset that matters enormously for how we navigate life.

410.00

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Публіцистика, наукова література

"Free! Love Your Work, Love Your Life"

Автор(и): Chris Barez-Brown
ISBN: 9780670923557
Видавництво: Penguin Books

Life and work are intrinsically linked. They are not separate; they are one. If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free.

420.00

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Мотиваційні, розважальні книжки

"Getting More"

Автор(и): Stuart Diamond
ISBN: 9780141049946
Видавництво: Portfolio Penguin

You're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.
Stuart Diamond is often described as 'the world's leading negotiator'. He runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his negotiating methods have settled thousands of disputes including the Hollywood writers' strike.
In this bestselling book, Diamond reveals the secrets behind getting more in any negotiation - whatever 'more' means to you. Getting More is accessible, jargon-free, innovative...and it works.

420.00

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Мотиваційні, розважальні книжки

"Getting to Yes : Negotiating an agreement without giving in"

Автор(и): Roger Fisher
ISBN: 9781847940933
Видавництво: Random House Business

The world's bestselling guide to negotiation. Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives. Including principles such as:
Don't bargain over positions
Separate the people from the problem and
Insist on objective criteria
Getting to Yes simplifies the whole negotation process, offering a highly effective framework that will ensure success.

419.00

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Публіцистика, наукова література

"Girl Code : Unlocking the Secrets to Success, Sanity and Happiness for the Female Entrepreneur"

Автор(и): Cara Alwill Leyba
ISBN: 9780241318072
Видавництво: Ladybird

Girl Code is a roadmap for female entrepreneurs, professionals and 'sidehustlers'. Blending personal stories, inspirational quotes and mantras with practical workbook sections, Girl Code will teach you how to build confidence, reconnect with your 'why', eradicate jealousy and use the power of connection.

350.00

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Публіцистика, наукова література

"Holacracy : The Revolutionary Management System that Abolishes Hierarchy"

Автор(и): Brian J. Robertson
ISBN: 9780241205860
Видавництво: Penguin Books

In Holacracy, Brian J Robertson outlines a ground-breaking approach to organisation: no managers, only roles 'Holacracy is the opposite of the cliche way to run a start-up. It creates clarity: who is in charge of what, and who makes each kind of decision' - Evan Williams, cofounder of Blogger, Twitter and MediumIn traditional companies, managers make decisions, and workers execute the plan. But Holacracy is a revolutionary and tried-and-tested new system which turns everyone into a leader.

454.00

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Мотиваційні, розважальні книжки

"Hooked: How to Build Habit-Forming Products"

Автор(и): Nir Eyal
ISBN: 9780241184837
Видавництво: Portfolio Penguin

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.

630.00

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Публіцистика, наукова література

"How To Have A Good Day"

Автор(и): Caroline Webb
ISBN: 9781509818242
Видавництво: PanMacmillan

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life.Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be smart and savvy. But it's not always been easy to see how to apply these insights in the workplace- until now.

378.00

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Мотиваційні, розважальні книжки

"How to Win Friends and Influence People"

Автор(и): Dale Carnegie
ISBN: 9780091906818
Видавництво: Ebury Press

Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

327.00

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Мотиваційні, розважальні книжки

"Hyperfocus: How to Work Less to Achieve More"

Автор(и): Chris Bailey
ISBN: 9781509866113
Видавництво: PanMacmillan

In Hyperfocus, Chris Bailey – described by TED.com as 'the most productive man you could ever hope to meet' – provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both. Merging neuroscience, psychology and mindfulness with practical takeaways for being more focused in our work and wider lives, Hyperfocus will help you think about and manage your attention on a daily basis.

546.00

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їде від постачальника
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Мотиваційні, розважальні книжки

"Kakeibo: The Japanese Art of Saving Money"

Автор(и): Fumiko Chiba
ISBN: 9781405936132
Видавництво: Penguin Books

People in Japan are masters of minimal living, able to make do with less in all aspects of life, whether it's de-cluttering personal belongings or savvy seasonal cooking. But at the heart of all this is the kakeibo: the budgeting journal used to set savings goals and track spending.

The premise is simple: at the beginning of each month you sit down with your kakeibo and think mindfully about how much you would like to save and what you will need to do in order to reach your goal. The kakeibo then gives you space to jot down your weekly spending and reflect on the month just gone. The simple act of completing your kakeibo ensures that saving is a part of your everyday life, while also giving you the opportunity to reflect and improve every month.

349.00

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Публіцистика, наукова література

"Mind Over Money: The Psychology of Money and How to Use it Better"

Автор(и): Claudia Hammond
ISBN: 9781782112068
Видавництво: Canongate Books

This fascinating and practical guide by the award-winning Radio 4 presenter will revolutionise the way you think about money.

* Why is it good to be grumpy if you want to avoid getting ripped off?

* Why do we think coins are bigger than they really are?

* Why is it a mistake to choose the same lottery numbers every week?

Join award-winning psychologist and BBC Radio 4 presenter Claudia Hammond as she delves into big and small questions around the surprising psychology of money. Funny, insightful and eye-opening, Mind Over Money will change the way you think about the cash in your pocket and the figures in your bank account forever.

519.00
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Художня література

"Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential"

Автор(и): Carol Dweck
ISBN: 9781472139955
Видавництво: LittleBrown

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset. Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardize success.With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.

572.00

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Публіцистика, наукова література

"Mission : How the Best in Business Break Through"

Автор(и): Michael Hayman
ISBN: 9780241242650
Видавництво: Portfolio Penguin

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them.

408.00

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"Mission : How the Best in Business Break Through "

Автор(и): Michael Hayman
ISBN: 9780241247068
Видавництво: Penguin Books

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them.

315.00

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"Never Eat Alone"

Автор(и): Keith Ferrazzi
ISBN: 9780241004951
Видавництво: Portfolio Penguin

Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others - in using the power of relationships so that everyone wins.

In this classic, global bestseller Ferrazzi takes you through timeless strategies used by the world's most connected people, from Bill Clinton to the Dalai Lama. Distinguishing genuine relationship-building from crude glad-handing, he draws out practical tips and engaging advice that can transform your network, career and life: don't keep score, harness social media and, of course, never eat alone.

462.00

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Мотиваційні, розважальні книжки

"Nudge"

Автор(и): Richard H. Thaler, Cass R. Sunstein
ISBN: 9780141040011
Видавництво: Penguin Books

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

403.00

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"One Plus One Equals Three : A Masterclass in Creative Thinking"

Автор(и): Dave Trott
ISBN: 9781447287056
Видавництво: PanMacmillan

How do you make something out of nothing?
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is acollection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

378.00

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"Pivot [Paperback]"

Автор(и): Jenny Blake
ISBN: 9780241975473
Видавництво: Penguin Books

It's always the right time to think about your next move.In today's economy the average job tenure is only four years, and falling. Roles change constantly. Even smart, motivated people hit professional plateaus.'What's next?' is a question we all have to answer more frequently. But how do you advance without getting stuck? In Pivot, Jenny Blake, co-creator of Google's Career Guru Programme, shows you how to build upon your assets - your strengths, interests and networks - to launch a new career with meaning and adventure. You will learn how to redirect your energy, scan for opportunities and identify new skills without falling prey to 'analysis paralysis' or 'compare and despair'.

403.00

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"Pre-Suasion : A Revolutionary Way to Influence and Persuade"

Автор(и): Charles Duhigg
ISBN: 9781847941435
Видавництво: Random House Business

When it comes to persuasion, success can begin before you say a word.
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

420.00

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"Private Label Turning the Retail Brand Threat into Your Biggest Opportunity"

Автор(и): Keith Lincoln, Lars Thomassen
ISBN: 9780749455934
Видавництво: Dorling Kindersley

Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.

508.00

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"Purple Cow : Transform Your Business by Being Remarkable"

Автор(и): Seth Godin
ISBN: 9780141016405
Видавництво: Penguin Books

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

420.00

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"ReWork : Change the Way You Work Forever"

Автор(и): Jason Fried
ISBN: 9780091929787
Видавництво: Random House

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple.

591.00

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Мотиваційні, розважальні книжки

"Rejection Proof : How to Beat Fear and Become Invincible"

Автор(и): JIA JIANG
ISBN: 9781847941459
Видавництво: Random House

Jia Jiang came to the United States with the dream of being the next Bill Gates. Despite early success, his first attempt to pursue his entrepreneurial dream ended in rejection. Crushed, Jia spiraled into a period of deep self-doubt. But his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope. Thus was born his "100 days of rejection" experiment, during which he willfully sought rejection daily. Here Jia shares the secret of successful asking and, more important, reveals techniques for steeling against rejection and developing confidence.

252.00

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Мотиваційні, розважальні книжки

"Six Thinking Hats"

Автор(и): Edward de Bono
ISBN: 9780241257531
Видавництво: Penguin Life

Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time. The Six Hats method is a devastatingly simple technique based on the brain"s different modes of thinking. The intelligence, experience and information of everyone is harnessed to reach the right conclusions quickly. These principles fundamentally change the way you work and interact. They have been adopted by businesses and governments around the world to end conflict and confusion in favour of harmony and productivity.

420.00

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"Smarter Faster Better : The Secrets of Being Productive"

Автор(и): Charles Duhigg
ISBN: 9781847947437
Видавництво: Random House

In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more? Drawing on the very latest findings in neuroscience,psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people - from CEOs to film-makers to software entrepreneurs - deploy them. And he shows how you can, too.

420.00

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"Start with Why"

Автор(и): Simon Sinek
ISBN: 9780241958223
Видавництво: Portfolio Penguin

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

419.00

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"Superbosses : How Exceptional Leaders Master the Flow of Talent"

Автор(и): Sydney Finkelstein
ISBN: 9780241245453
Видавництво: Portfolio Penguin

Superbosses exist in nearly every industry, from the glamorous to the mundane. They are defined by consistent success in their fields and their approach to finding, nurturing and developing talent. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss. After ten years of research and more than two hundred interviews with superbosses including technology CEO Larry Ellison and fashion pioneer Ralph Lauren, Finkelstein explores this previously unidentified phenomenon - and shows how each of us can emulate their best tactics to create our own powerful networks of extraordinary talent.

419.00

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"Switch : How to change things when change is hard"

Автор(и): Chip Heath
ISBN: 9781847940322
Видавництво: Random House

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

294.00

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"Talk Like TED : The 9 Public Speaking Secrets of the World's Top Minds"

Автор(и): Carmine Gallo
ISBN: 9781447286325
Видавництво: PanMacmillan

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public

420.00

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їде від постачальника
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Публіцистика, наукова література

"Talk Like TED [Paperback]"

Автор(и): Gallo C.
ISBN: 9781447261131
Видавництво: PanMacmillan

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

420.00

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