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Бізнес література

"Creative Selection"

Автор(и): Kocienda Ken
ISBN: 9781529004717
Видавництво: PanMacmillan

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.

580.00

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Бізнес література

"Disrupted: Ludicrous Misadventures into the Tech Start-Up Bubble"

Автор(и): Lyons D.
ISBN: 9781786491022
Видавництво: Atlantic Books

Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer existed. Fifty years old and with a wife and two young kids, Dan was unemployed and facing financial oblivion. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the nebulous role of "marketing fellow." What could possibly go wrong? What follows is a hilarious and excoriating account of Dan's time at the start-up and a revealing window onto the dysfunctional culture that prevails in a world flush with cash and devoid of experience. Filled with stories of meaningless jargon, teddy bears at meetings, push-up competitions and all-night parties, this uproarious tale is alsoa trenchant analysis of the dysfunctional start-up world, a de facto conspiracy between those who start companies and those who fund them. It is a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to cash out with a fortune.

536.00

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Бізнес література

"Frugal Innovation: How to Do Better with Less"

ISBN: 9781781257609
Видавництво: The Economist

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

400.00

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Художня література

"Managing Corporate Social Responsibility: A Communication Approach [Paperback]"

Автор(и): W. Timothy Coombs, Sherry J. Holladay
ISBN: 9781444336450
Видавництво: Wiley

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

1025.00

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Бізнес література

"New Power"

ISBN: 9781509814206
Видавництво: Picador

For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects. Now, we all sense that something has changed. From #MeToo to Harvey Weinstein; Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS – in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed. In New Power, Jeremy Heimans and Henry Timms confront the biggest story of our age and trace how New Power is the key to understanding where we are and will prosper in the 21st Century. Drawing on examples from business, politics, popular culture and social justice, as well as case studies of organisations like LEGO and TED, they explain the forces that are changing the course of our age.

420.00

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Бізнес література

"Our Iceberg is Melting [Hardcover]"

Автор(и): Kotter J.
ISBN: 9781509830114
Видавництво: PanMacmillan

This charming story about a penguin colony in Antarctica illustrates keytruths about how deal with the issue of change: handle the challenge well and you can prosper greatly; handle it poorly and you put yourself at risk. The penguins are living happily on their iceberg as they have done for many years. Then one curious penguin discovers a potentially devastating problem threatening their home - and pretty much no one listens to him. The characters in this fable are like people we recognise, even ourselves. Their story is one of resistance to change and heroic action, confusion and insight, seemingly intractable obstacles and the most clever tactics for dealing with those obstacles. It is a story that is occuring in different forms around us today - but the penguins handle change a great deal better than most of us.

781.00

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Бізнес література

"TED Talks: The official TED guide to public speaking"

Автор(и): Anderson Ch.
ISBN: 9781472228062
Видавництво: John Murray

In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. Anderson shares his five key techniques to presentation success: Connection,Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

655.00

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Публіцистика, наукова література

"The Big Data: Essential Guide to Work, Life and Learning in the Age of Insight"

Автор(и): Viktor Mayer-Schonberger and Kenneth Cukier
ISBN: 9781473647206
Видавництво: John Murray

In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

676.00

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Мотиваційні, розважальні книжки

"100 Tricks to Appear Smart in Meetings"

Автор(и): Kuper S.
ISBN: 9781910931189
Видавництво: Vintage

The book that’s missing from 55 million offices and conference rooms around the world: the idiot’s guide to conquering the corporate meeting. In it you will learn the essential subtle tricks that pay big dividends by making you look really clever in meetings: constant nodding; pretend concentration; useless rhetorical questions; how to nail the big presentation by pacing and getting someone else to control your slides. Complete with illustrated tips, examples, and scenarios, Sarah Cooper's 100 Tricks to Appear Smart in Meetings gives you actionable ways to use words like 'actionable', in order to sound smart.

420.00

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Мотиваційні, розважальні книжки

"59 Seconds: Think a Little, Change a Lot"

Автор(и): Richard Wiseman
ISBN: 9781447273370
Видавництво: PanMacmillan

Most people would like to be more creative, more persuasive and more attractive. For years, gurus and 'life coaches' have urged people to improve their lives by changing the way they think and behave, but scientific research has revealed that many of their techniques, from group brainstorming to visualization, are ineffective.
Fortunately, in 59 Seconds psychologist Richard Wiseman is on hand to provide fast-acting, myth-busting scientific answers to a huge range of everyday problems. From job-hunting to relationships, and from parenting to self-esteem, personal and professional success may be less than a minute away . . .

463.00

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Мотиваційні, розважальні книжки

"A Great Day at the Office"

Автор(и): John Briffa
ISBN: 9780007547937
Видавництво: Collins

Dreading work? Tired of a 9 to 5 that's more like an 8 to 10? Feeling overwhelmed by your job? A Great Day at the Office offers practical solutions to the challenges of modern-day business life for a healthier,happier and more productive time at the office and away. For almost two decades, Dr John Briffa has worked with a wide range of organisations, both in the UK and abroad, to inspire literally thousands of people to live and work more healthily, effectively and sustainably.

324.00

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Публіцистика, наукова література

"An Hour A Day: Facebook Marketing"

Автор(и): Treadaway C.
ISBN: 9780470569641
Видавництво: Wiley

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

973.00

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Публіцистика, наукова література

"Antifragile: Things that Gain from Disorder"

Автор(и): Nassim Nicholas Taleb
ISBN: 9780141038223
Видавництво: Penguin Books

Tough times don't last. Tough people do. In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. Here Taleb stands uncer­tainty on its head, making it desirable, even necessary. The antifragile is beyond the resilient or robust. The resil­ient resists shocks and stays the same; the antifragile gets better and better. Just as human bones get stronger when subjected to stress and tension, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls antifragile are things that not only gain from chaos but need it in order to survive and flourish.

650.00

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Публіцистика, наукова література

"Art of the Start 2.0 : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything"

Автор(и): Kawasaki G.
ISBN: 9780241187265
Видавництво: Penguin Books

This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

440.00

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Публіцистика, наукова література

"Blink : The Power of Thinking Without Thinking"

Автор(и): Malcolm Gladwell
ISBN: 9780141022048
Видавництво: Penguin Books

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ...This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.

368.00

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Мотиваційні, розважальні книжки

"Bounce"

Автор(и): Mathew Syed
ISBN: 9780007350544
Видавництво: 4th Estate

Can we really ALL be the best? Is the idea of innate ability holding us back? Could the ability to fail - and then get over it - be fundamental to success?

312.00

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Мотиваційні, розважальні книжки

"Bullet Guides: Tips for New Managers [Paperback]"

Автор(и): Mannering K.
ISBN: 9781444134896
Видавництво: John Murray

What's in this book? Open this book and you will: Master your new role, Lead effectively, Solve problems, Deliver results. Learn essential management tips: What is management?; Leading the way Motivating the team; Creating a communication framework; Handling the budget; Effective delegation; Staff development; Managing performance issues. Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.

297.00

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Публіцистика, наукова література

"Bullshit Jobs"

Автор(и): Graeber D.
ISBN: 9780141983479
Видавництво: Penguin Books

Be honest: if your job didn't exist, would anybody miss it? Have you ever wondered why not? Up to 40% of us secretly believe our jobs probably aren't necessary. In other words: they are bullshit jobs. This book shows why, and what we can do about it. In the early twentieth century, people prophesied that technology would see us all working fifteen-hour weeks and driving flying cars. Instead, something curious happened. Not only have the flying cars not materialised, but average working hours have increased rather than decreased. And now, across the developed world, three-quarters of all jobs are in services, finance or admin: jobs that don't seem to contribute anything to society. In Bullshit Jobs, David Graeber explores how this phenomenon - one more associated with the Soviet Union, but which capitalism was supposed to eliminate - has happened. In doing so, he looks at how, rather than producing anything, work has become an end in itself; the way such work maintains the current broken system of finance capital; and, finally, how we can get out of it.

445.00

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Публіцистика, наукова література

"Business for Bohemians [Paperback]"

Автор(и): Hodgkinson T.
ISBN: 9780241244807
Видавництво: Portfolio Penguin

In Business for Bohemians, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. Whether you dream of launching your own startup or profiting from your creativity in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become au fait with business plans and a friend of the spreadsheet. You will discover that laziness can be a virtue. Above all, you will realise that freedom from the nine-to-five life is achievable - and, with Hodgkinson's comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way.

350.00

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Публіцистика, наукова література

"Business for Punks"

Автор(и): Watt J.
ISBN: 9780241290118
Видавництво: Penguin Books

Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

462.00

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Публіцистика, наукова література

"Consiglieri : Leading from the Shadows"

Автор(и): Hytner R.
ISBN: 9781788163095
Видавництво: Profile Books

The key to success lies in getting to the top - right? Wrong. Not everyone can be No. 1, and more importantly, not everyone wants to be.Consiglieri turns the spotlight on the second-in-commands - the advisers, assistants and counsellors (or 'consiglieri') - who are too often disparaged as the 'No. 2'. Far from being also-rans, these are the crucial vice-presidents, first lieutenants and right-hand men and women whose influence can determine the fate of countries, companies and individual ventures all over the world. In this timely celebration of the done-down deputy, Richard Hytner (himself a former CEO and now deputy chairman of Saatchi & Saatchi) presents a remarkable array of powerful advisers, from Alastair Campbell and Hillary Clinton to Rasputin, Machiavelli and Peter Mandelson, and talks to outstanding consiglieri in contemporary business, politics, sport and the arts. Stylish, clever and entertaining, Consiglieri is packed with invaluable advice for every kind of leader, whether in the limelight or the shadows. It may also be one of the wittiest business books ever.

649.00

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Публіцистика, наукова література

"Crazy is a Compliment : The Power of Zigging When Everyone Else Zags"

Автор(и): Linda Rottenberg
ISBN: 9780670923786
Видавництво: Portfolio Penguin

'Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures' Financial Times 'Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organisations'

315.00

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Публіцистика, наукова література

"Critical Concepts in Management and Organization Studies"

Автор(и): Stokes P.
ISBN: 9780230019744
Видавництво: Palgrave

Critical Concepts in Management and Organization Studies providesan accessible introduction to the key themes of critical management studies. An ideal companion for students studying critical management and organizations, it breaks down the complex language, concepts and philosophical underpinnings defining critical management studies.

868.00

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Мотиваційні, розважальні книжки

"Dare to Lead"

Автор(и): Brown B.
ISBN: 9781785042140
Видавництво: Vermilion

Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas, and developing that potential. This is a book for everyone who is ready to choose courage over comfort, make a difference and lead. When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it and work to align authority and accountability. We don't avoid difficult conversations and situations; we lean into the vulnerability that’s necessary to do good work. But daring leadership in a culture that's defined by scarcity, fear and uncertainty requires building courage skills, which are uniquely human. The irony is that we're choosing not to invest in developing the hearts and minds of leaders at the same time we're scrambling to figure out what we have to offer that machines can't do better and faster. What can we do better? Empathy, connection and courage to start.

592.00

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Мотиваційні, розважальні книжки

"Difficult Conversations"

Автор(и): Bruce Patton, Douglas Stone, Sheila Heen
ISBN: 9780670921348
Видавництво: Portfolio Penguin

We've all been there: We know we must talk to a colleague, our boss or event a friend about something we know will be at least uncomfortable and at worst explosive. So we repeatedly mull it over until we can no longer put it off, and then finally stumble through a confrontation when we could have had a conversation.
Difficult Conversations is the definitive work on handling these unpleasant exchanges, based on 15 years of research at the Harvard Negotiation Project. It teaches us to work through them by understand that we're not engaging in one dialogue but three: the "what happened" conversation (what do we believe was said and done), the "feelings" conversation (the emotional impact on everyone involved), and the "identity" conversation (what does this mean for everyone's opinion of themselves).
In a world where asking for a pay rise, saying 'no' to your boss, asking a favour or apologizing for a mistake can be a horrendous nightmare, Difficult Conversations deserves its position as a business classic.

551.00

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Мотиваційні, розважальні книжки

"Drive : The Surprising Truth About What Motivates Us"

Автор(и): Daniel H. Pink
ISBN: 9781847677693
Видавництво: Canongate Books

Forget everything you thought you knew about how to motivate people - at work, at school, at home. As Daniel H. Pink explains in this paradigm-shattering book, the true secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.

400.00
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Публіцистика, наукова література

"Enchantment: The Art of Changing Hearts, Minds and Actions"

Автор(и): Guy Kawasaki
ISBN: 9780241953655
Видавництво: Penguin Books

Enchantment n: 1) To charm, delight, enraptureHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

420.00

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Публіцистика, наукова література

"Everybody Matters : The Extraordinary Power of Caring for Your People Like Family"

Автор(и): Bob Chapman
ISBN: 9780241975411
Видавництво: Ladybird

In Everybody Matters, CEO Bob Chapman and bestselling author Raj Sisodia challenge traditional thinking about how to run a business and how to be an inspirational leader. Starting in 1997, Barry-Wehmiller CEO Bob Chapman has pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance.

315.00

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Публіцистика, наукова література

"Extreme Ownership"

Автор(и): Jocko Willink
ISBN: 9781250067050
Видавництво: St. Martin's Griffin

The terrorist attacks of September 11, 2001, gave birth to a generation of leaders forged not in classrooms through hypothetical training, but on the front lines of war through hands-on experience. U.S. Navy SEAL Teams were at the forefront of this transformation, emerging from the triumphs and tragedies of war with an understanding of leadership in the most challenging environments. Jocko Willink and Leif Babin are just such leaders - highly decorated Navy SEAL officers who served together in some of the toughest combat of the Iraq War.

1080.00

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Публіцистика, наукова література

"Extreme Ownership: How U.S. Navy Seals Lead and Win"

Автор(и): Willink J.
ISBN: 9781250183866
Видавництво: St. Martin's Press

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performanceteams and most effectively lead those teams to dominate their battlefields. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders.

1232.00

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Публіцистика, наукова література

"Find Your Why [Paperback]"

Автор(и): Simon Sinek
ISBN: 9780241279267
Видавництво: Portfolio Penguin

This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?
Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

714.00

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Публіцистика, наукова література

"Five Stars"

Автор(и): Gallo C.
ISBN: 9781509896783
Видавництво: PanMacmillan

Ideas don’t sell themselves. As the forces of globalization, automation,and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill – it is the human edge that will make you unstoppable, irresistible, and irreplaceable – earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable – not less. Gallo interviews neuroscientists, economists,historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

521.00

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Публіцистика, наукова література

"Focus"

Автор(и): Daniel Goleman
ISBN: 9781408850565
Видавництво: Bloomsbury

For more than two decades, psychologist and journalist Daniel Goleman has been scouting the leading edge of the human sciences for what's new, surprising, and important. In Focus, he delves into the science of attention in all its varieties, presenting a long overdue discussion of this little-noticed and under-rated mental asset that matters enormously for how we navigate life.

410.00

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Публіцистика, наукова література

"Fooled by Randomness"

Автор(и): Nassim Nicholas Taleb
ISBN: 9780141031484
Видавництво: Penguin Books

Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the bestselling sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist.

578.00

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Публіцистика, наукова література

"Free! Love Your Work, Love Your Life"

Автор(и): Chris Barez-Brown
ISBN: 9780670923557
Видавництво: Penguin Books

Life and work are intrinsically linked. They are not separate; they are one. If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free.

521.00

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Мотиваційні, розважальні книжки

"Getting More"

Автор(и): Stuart Diamond
ISBN: 9780141049946
Видавництво: Portfolio Penguin

You're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.
Stuart Diamond is often described as 'the world's leading negotiator'. He runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his negotiating methods have settled thousands of disputes including the Hollywood writers' strike.
In this bestselling book, Diamond reveals the secrets behind getting more in any negotiation - whatever 'more' means to you. Getting More is accessible, jargon-free, innovative...and it works.

521.00

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Мотиваційні, розважальні книжки

"Getting to Yes : Negotiating an agreement without giving in"

Автор(и): Roger Fisher
ISBN: 9781847940933
Видавництво: Random House Business

The world's bestselling guide to negotiation. Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives. Including principles such as:
Don't bargain over positions
Separate the people from the problem and
Insist on objective criteria
Getting to Yes simplifies the whole negotation process, offering a highly effective framework that will ensure success.

551.00

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Публіцистика, наукова література

"Gigged"

Автор(и): Kessler S.
ISBN: 9781847941749
Видавництво: Random House Business

Between Uber drivers and Airbnb hosts, freelance jobs are becoming an increasingly prominent part of our economy. GIGGED goes inside the Silicon Valley companies leading the way to this emerging ‘gig economy’. It tells the stories of the workers – from computer programmers to online comment moderators – who are getting by in a new wave of precarious, short-term employment. And it sketches out what tomorrow’s economy might look like: one where the fortunate get to work when they want, how they want, while the rest live lives of extraordinary hardship. It might just be the future of work for all of us.

455.00

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Публіцистика, наукова література

"Girl Code : Unlocking the Secrets to Success, Sanity and Happiness for the Female Entrepreneur"

Автор(и): Cara Alwill Leyba
ISBN: 9780241318072
Видавництво: Ladybird

Girl Code is a roadmap for female entrepreneurs, professionals and 'sidehustlers'. Blending personal stories, inspirational quotes and mantras with practical workbook sections, Girl Code will teach you how to build confidence, reconnect with your 'why', eradicate jealousy and use the power of connection.

409.00

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Публіцистика, наукова література

"Good To Great"

Автор(и): Collins J.
ISBN: 9780712676090
Видавництво: Cornerstone

Can a good company become a great one? If so, how? After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.

735.00

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Публіцистика, наукова література

"Holacracy : The Revolutionary Management System that Abolishes Hierarchy"

Автор(и): Brian J. Robertson
ISBN: 9780241205860
Видавництво: Penguin Books

In Holacracy, Brian J Robertson outlines a ground-breaking approach to organisation: no managers, only roles 'Holacracy is the opposite of the cliche way to run a start-up. It creates clarity: who is in charge of what, and who makes each kind of decision' - Evan Williams, cofounder of Blogger, Twitter and MediumIn traditional companies, managers make decisions, and workers execute the plan. But Holacracy is a revolutionary and tried-and-tested new system which turns everyone into a leader.

454.00

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Мотиваційні, розважальні книжки

"Hooked: How to Build Habit-Forming Products"

Автор(и): Nir Eyal
ISBN: 9780241184837
Видавництво: Portfolio Penguin

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.

683.00

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Бізнес література

"How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs"

Автор(и): Raz G.
ISBN: 9781529026306
Видавництво: PanMacmillan

Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business.

Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.

For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and
challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

781.00

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Публіцистика, наукова література

"How To Build It"

Автор(и): Vinod, N.
ISBN: 9781529118803
Видавництво: Cornerstone

How to Build It: Grow Your Brand In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity? This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with
some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere.

294.00

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Публіцистика, наукова література

"How To Have A Good Day"

Автор(и): Caroline Webb
ISBN: 9781509818242
Видавництво: PanMacmillan

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life.Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be smart and savvy. But it's not always been easy to see how to apply these insights in the workplace- until now.

469.00

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Бізнес література

"How to Sell*"

Автор(и): John Hoerner
ISBN: 9781785032837
Видавництво: Ebury Press

Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John’s wisdom is summarised in short incisive quotes, including: advice on handling customers, stores, buyers, suppliers, stock management, marketing and PR, strategy, investment and people. How To Sell is an authoritative guide to becoming the best retailer you can be.

400.00

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Мотиваційні, розважальні книжки

"How to Win Friends and Influence People"

Автор(и): Dale Carnegie
ISBN: 9780091906818
Видавництво: Vermilion

Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

550.00

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Мотиваційні, розважальні книжки

"Hyperfocus: How to Work Less to Achieve More"

Автор(и): Chris Bailey
ISBN: 9781509866113
Видавництво: PanMacmillan

In Hyperfocus, Chris Bailey – described by TED.com as 'the most productive man you could ever hope to meet' – provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both. Merging neuroscience, psychology and mindfulness with practical takeaways for being more focused in our work and wider lives, Hyperfocus will help you think about and manage your attention on a daily basis.

546.00

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Мотиваційні, розважальні книжки

"Kakeibo: The Japanese Art of Saving Money"

Автор(и): Fumiko Chiba
ISBN: 9781405936132
Видавництво: Penguin Books

People in Japan are masters of minimal living, able to make do with less in all aspects of life, whether it's de-cluttering personal belongings or savvy seasonal cooking. But at the heart of all this is the kakeibo: the budgeting journal used to set savings goals and track spending.

The premise is simple: at the beginning of each month you sit down with your kakeibo and think mindfully about how much you would like to save and what you will need to do in order to reach your goal. The kakeibo then gives you space to jot down your weekly spending and reflect on the month just gone. The simple act of completing your kakeibo ensures that saving is a part of your everyday life, while also giving you the opportunity to reflect and improve every month.

349.00

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Публіцистика, наукова література

"Kellogg on Advertising and Media"

ISBN: 9780470119860
Видавництво: Wiley

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

600.00

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