Your fast track to assertiveness Learn in a week, what the experts learn about assertiveness in a lifetime. Written by Dena Michelli, Assertiveness In A Week quickly teaches you how to be more assertive. Learn in a week, remember for a lifetime. 'A useful confidence-building tool for those whose key aim is to find their inner power' Edge Online.

Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:
- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals

In seven chapters, this book will walk you through the entire process of successfully leading and managing a team, showing you the key dos and don'ts and spelling out where you need to put special attention and focus. These seven chapters cover:

- How to get started with a team, exploring what a great team looks like and how it performs, and how to create a new team from scratch with individuals who bring their own habits, skills and expectations
- The stages of development of a team and how a new manager can gain the respect and understanding of a team
- The importance of aligning a team and setting common goals and expectations with clear agreement on a mission, vision and values.
- How to create a team culture and processes of excellent communication, with clearly understood expectations, well run team meetings and discussions, and the minimizing of any conflict and gossip
- How to work with remote or virtual team members where face-to-face meetings are difficult to arrange, etc.

Networking In A Week is designed to help you understand, benefit from and develop your network.

Each of the seven chapters in Networking In A Week covers a different aspect:
- Sunday: Networks and networking
- Monday: Personal networks
- Tuesday: Organizational networks
- Wednesday: Professional networks
- Thursday: Networking for career development
- Friday: Social networking
- Saturday: Simple steps to networking success

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers.

Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.