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The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

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"The Conversation Company Boost Your Business Through Culture, People and Social Media"

Автор(и): Steven Van Belleghem
ISBN: 9780749464738
Видавництво: Kogan Page
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