Англійська » Business Literature » Marketing & Public Relations » The Retail Champion
Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market.
As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success
Table Of Contents
Chapter - 00: Introduction;
Chapter - 01: Step 1 Goal and mission;
Chapter - 02: Step 2 Positioning;
Chapter - 03: Step 3 Ideal customer;
Chapter - 04: Step 4 Range planning;
Chapter - 05: Step 5 Pricing and promotions;
Chapter - 06: Step 6 Channel and location;
Chapter - 07: Step 7 Customer engagement;
Chapter - 08: Step 8 Supply chain;
Chapter - 09: Step 9 Planning and controlling;
Chapter - 10: Step 10 Back office
