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Англійська » Biographies, memoirs, documentaries, true stories » Companies and outstanding business people » Google, Apple, Facebook

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"Digital Wars Apple, Google, Microsoft and the Battle for the Internet"

Автор(и): Charles Arthur
ISBN: 9780749464134
Видавництво: Kogan Page
508.00

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Публіцистика, наукова література

"Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives"

Автор(и): F. Vogelstein
ISBN: 9780007518845
284.00

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Біографія, мемуари, історії з життя

"Dogfight : How Apple and Google Went to War and Started a Revolution"

Автор(и): Fred Vogelstein
ISBN: 9780007524969
Видавництво: HarperCollins ELT

Behind the bitter rivalry between Apple and Google - and how an epic battle is reshaping the way we think about technology.The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt.

405.00

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Публіцистика, наукова література

"How Google Works 2015"

Автор(и): Eric Schmidt, Jonathan Rosenberg
ISBN: 9781444792492
Видавництво: Hodder

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'.

528.00
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Публіцистика, наукова література

"Insanely Simple : The Obsession That Drives Apple's Success"

Автор(и): Ken Segall
ISBN: 9780670921195
Видавництво: Ladybird

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple.To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers.

350.00

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Публіцистика, наукова література

"Tales from Facebook"

Автор(и): Daniel Miller
ISBN: 9780745652108
0.00

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Біографія, мемуари, історії з життя

"The Facebook Effect"

Автор(и): David Kirkpatrick
ISBN: 9780753522752
Видавництво: Virgin Books

With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

420.00

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Публіцистика, наукова література

"The Four : The Hidden DNA of Amazon, Apple, Facebook and Google"

Автор(и): Scott Galloway
ISBN: 9780593077900

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

539.00

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Документалістика, репортаж

"The Google Story"

Автор(и): David A. Vise
ISBN: 9780330508124
Видавництво: PanMacmillan

The Google Story is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-five year old founders, Sergey Brin and Larry Page, havein ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion.

282.00

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